market positioning strategy

market positioning strategy
"金山词霸2003法学大词典":
市场定位策略

English-Chinese law dictionary (法律英汉双解大词典). 2013.

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  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • positioning — A marketing strategy that will position a company s products and services against those of its competitors in the minds of consumers. To achieve positioning success it is suggested that there are four basic competitive strategies that a company… …   Big dictionary of business and management

  • brand positioning — /brænd pə zɪʃ(ə)nɪŋ/ noun the practice of placing a brand in a particular position in the market, so that it is recognisable to the public ● Intensive television advertising is a key part of our brand positioning strategy. (NOTE: also called… …   Marketing dictionary in english

  • Segmenting and positioning — A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying behavior, the process of segmenting and positioning is needed. These processes are chronological steps which… …   Wikipedia

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

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  • OC&C Strategy Consultants — Type Partnership Industry Management consulting Founded 1987 Headquarters …   Wikipedia

  • core strategy — The identification of a group of customers for whom a firm has a differential advantage prior to positioning itself in that market …   Big dictionary of business and management

  • Design management — is the business side of design. Design managers need to speak the language of the business and the language of design …   Wikipedia

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